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Popular Culture

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Gift Giving A Research Anthology Edited by Cele Otnes and Richard F. Beltramini Popular Press This book brings together twenty-one scholars from a variety of disciplines, including consumer behavior, communications, and sociology. The text explores the role of values in gift exchange and the influence of ethnic, generational, and subcultural differences. In these essays, gift-giving occasions are probed for their meanings. Media & bookseller inquiries regarding review copies, events, and interviews can be directed to the publicity department at publicity@uwpress.wisc.edu or (608) 263-0734. (If you want to examine a book for possible course use, please see our Course Books page. If you want to examine a book for possible rights licensing, please see Rights & Permissions.)

1996 LC: 96-015304 GT 248 pp.   6 x 9 22 figs. ISBN-13: 978-0-87972-705-5 Cloth $39.95 t Add titles to your shopping cart by clicking on the bulleted lines above. You can submit your order electronically, paying for it with your credit card. Click here for a further explanation of the shopping cart feature Never ordered from us before? Read this first.

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